These insights are essential for those in the tourism and hospitality industry, where connection and experience are everything:

1. If your message doesn’t speak to your visitors’ dreams, you’re just another ad.

2. The best campaigns turn your guests into your greatest ambassadors.

3. Don’t interrupt travelers. Integrate into their journey.

4. Speak to your ideal visitor, not everyone.

5. Authentic brands focus on their guests, not themselves.

6. Attention first, trust second, bookings third.

7. Consistency builds memories. Be seen & be remembered.

8. In tourism, people buy the feeling: romance, adventure, relaxation.

9. Your brand isn’t your ad budget, it’s your promise, kept again and again.

10. If your story is hard to grasp, it’s easy to ignore.

At Harwell Agency, we live by these principles to help you create marketing that’s authentic, impactful, and truly memorable.

Let’s connect!